A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Don Norman
Strategic Charette
A few strategy projects
A product concept envisioned to create a technology solution designed to end the age-old squabble of “where are we going to eat tonight?”.
The Deans of The Graduate School attended a conference and discovered there was social media campaign becoming viral within higher education across the United States called #YouAreWelcomeHere (#YAWH). The campaign was a statement to international students saying that their university and communities are diverse and inclusive. Everyone is welcome. You are welcome here. Our Deans wanted Augusta University to join the campaign and produce a video for students by students.
RBW Logistics hired me as their digital strategist because they needed an individual to unify their branding and messaging. They also seek someone to serve as a liaison between management and the “creatives” with the ultimate goal being to enhance RBW’s brand and increase sales opportunities. One of my initial initiatives was to increase the brand awareness and knowledge of services offered by RBW Logistics to their current and prospective customers. This was achieved through orchestrating a digital marketing strategy that incorporated blogging, social media, email marketing, a lead nurturing drip campaign, and SEO strategies.
Auben Realty was a fast-growing startup that was struggling to keep up demands. Our portfolio of properties under management had grown tremendously. This growth created a problem. We only had one showing agent to show prospective tenants our properties that were on the market. The following was our solution to that dilemma.