Chadwick E. Heard

Power Of Our People Campaign

RBW Logistics hired me as their digital strategist because they needed an individual to unify their branding and messaging. They also seek someone to serve as a liaison between management and the “creatives” with the ultimate goal being to enhance RBW’s brand and increase sales opportunities. One of my initial initiatives was to increase the brand awareness and knowledge of services offered by RBW Logistics to their current and prospective customers. This was achieved through orchestrating a digital marketing strategy that incorporated blogging, social media, email marketing, a lead nurturing drip campaign, and SEO strategies.

THE POWER OF OUR PEOPLE (Digital Strategy) | 2016 -2017

IMG_6021.jpg

OBJECTIVE

Create and implement a content strategy / lead nurturing process that told the story of RBW Logistics, promoted its services, and increase the amount of RFPs (Requests for Proposals) for sales.

MY ROLE

  • Digital Marketing Strategist

  • Content Strategist

  • Content Writer

  • Digital Analyst

  • Photographer

THE PROCESS

Through the process of surveying and collecting feedback from current customers and SMEs (Subject Matter Experts), our team discovered that relationships made the biggest difference. It’s about making partnerships and having open lines of communications is what customers liked about RBW Logistics. A level of trust is developed from the person-to-person connections. This informed the messaging incorporated in our content. It’s the “Power of Our People” that makes RBW Logistics different. We decided to focus on the people of RBW Logistics. This invoked a sense of familiarity, comfort, and trust.

RESULTS

  • 30% growth in website traffic in 1st year of campaign

  • 65% growth in traffic to blog site

  • 35% open rate and a 12% click-through rate with email nurturing campaign

  • An increase in sales opportunities.

Screenshot 2019-12-27 at 11.19.08.png
Screenshot 2019-12-27 at 11.24.41.png
Screenshot+2019-12-27+at+11.18.15.jpg